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Nike and the Culture War

By: Jonah Goldberg – – 

When evil people acquire symbols for their own ends, the only guarantee of success is when everyone else validates the acquisition.

Nike is doing it wrong.

I don’t mean the shoemaking, though that thing with Zion Williamson was pretty bad, I have to say.

No, Nike is doing it wrong because it managed to do something that all the neo-Nazis, Klansmen, alt-righters, and other denizens of the lowest coprophagic phylum of our political life could never do: It turned the Betsy Ross flag into a racist symbol.

By now you’ve probably heard that Nike decided to take the advice of Colin Kaepernick, the former NFL quarterback who ignited so much controversy by refusing to stand for the national anthem. Nike was all set to release a line of sneakers for the Fourth of July featuring the original Betsy Ross American flag with 13 stars in a circle.

According to reports, Kaepernick took offense because a handful of extremist groups like to brandish the original American flag to make some sort of point about something no one should care about. (I gather it has something to do with how this was “their” country before the federal government was formed. Or maybe, like many gibbons, they just like the sparkly stars and bright colors.)

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Source: Nike Fans the Flames of the Culture War | National Review

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