This past weekend, noted progressive-Christian writer Rachel Held Evans published a widely shared and widely read piece in the Washington Post decrying the Evangelical church’s shallow attempts to appeal to Millennials by trying to make church “cool.” Ms. Evans critiques hashtag campaigns, young-adult groups with names like “Prime” and “Vertical,” and concert-style worship services. She mocks talk of “market share” and “branding,” and in so doing sounds every bit as traditionalist as those who despise the praise choruses of the typical Evangelical megachurch and long for the simple “old-time religion” of their grandparents.