By: Allysia Finley – wsj.com – September 15, 2024

Democrats would scorn her business savvy, cap her ticket prices, and fret over her huge carbon footprint.

“The way I see it, fans view music the way they view their relationships,” Ms. Swift wrote in a 2014 piece for the Journal. “Some music is just for fun, a passing fling. . . . Some songs and albums represent seasons of our lives, like relationships that we hold dear in our memories but had their time and place in the past. However, some artists will be like finding ‘the one.’ ” She has become “the one” for hundreds of millions of fans worldwide with lyrics that chronicle relationship woes women commonly experience.

Ms. Swift took advantage of her ardent fan base in 2014 by removing her catalog from Spotify in a bid for higher royalties. “Valuable things should be paid for. It’s my opinion that music should not be free,” she explained. “My hope for the future, not just in the music industry, but in every young girl I meet, . . . is that they all realize their worth and ask for it.”

She also criticized Apple Music for not paying artists during the streaming service’s free trial, prompting the company to change its policy. As she jeers in a hit song, “Who’s afraid of little old me?” Apparently, Big Tech companies.

Last year she reportedly raked in $200 million from streaming royalties on top of the estimated $15.8 million she grossed per performance during her recent “Eras” tour. Some fans have shelled out thousands of dollars on the resale market to see Ms. Swift perform. Americans have even traveled to Europe when they couldn’t get tickets in the U.S.

Her fan base may be more loyal and enthusiastic than Donald Trump’s. JD Vance scoffed at the idea that the star’s endorsement of Ms. Harris could influence the outcome of the election. The “billionaire celebrity,” he said, is “fundamentally disconnected from the interests and the problems of most Americans.” Maybe, but she certainly taps into the problems of young women.

Democrats hope to use Ms. Swift’s endorsement to drive them to the polls. But it isn’t difficult to imagine what the left would be saying about her had she endorsed the Republican antihero. It might go something like this:

The billionaire has gotten rich by ripping off fans, avoiding taxes and harming competitors. Time for the government to break her up. Unlike rival artists, Ms. Swift writes, performs and owns her compositions. This vertical integration allows her to charge exorbitant royalties and ticket prices.

Tickets for her “Eras” tour on average cost about $240. That’s merely the price for admission—not including food, drink or Swiftie swag. VIP passes that include memorabilia go for $899. How dare she make young women choose between paying for groceries or rent and going to a concert.

The Federal Trade Commission must cap Ms. Swift’s ticket prices at a reasonable price—say, $20—and ban her junk fees. Concertgoers shouldn’t have to pay $65 for an “I Love You It’s Ruining My Life” sweatshirt.

Her romance with Kansas City Chiefs tight end Travis Kelce also unfairly boosts their star power, letting them charge more for endorsements. As Ms. Swift writes in one song, “two is better than one.” Mr. Kelce reportedly signed a $100 million podcast deal with Amazon’s Wonderly. By breaking up the couple, the government could reduce their royalties and ticket prices.

Ms. Swift, the self-described “mastermind,” also dodges taxes on her “full income,” which includes some $125 million in real estate and a music catalog worth an estimated $600 million. “They said I was a cheat, I guess it must be true,” Ms. Swift acknowledges in her song “Florida!!!”

Under the Biden-Harris administration’s proposed billionaire’s tax, she would have to pay a 25% levy on the $1 billion increase in her fortune since 2017. But that isn’t enough. Ms. Swift should also have to pay taxes on the appreciating value of her “name, image and likeness,” which the Internal Revenue Service considers an asset.

How much is her brand worth? Easily billions. She might say, as she does in a song, that her “reputation has never been worse.” True, Miss Americana’s image took a hit after reports that her private-jet travel in 2022 emitted 576 times as much CO2 as the average American in a year. When Ms. Swift sings, “It’s me, hi, I’m the problem, it’s me,” she’s correct. She and her fat-cat friends are what’s wrong with America.

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Source: If Taylor Swift Had Endorsed Donald Trump – WSJ