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Doritos Commercial and Sonograms

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Overnight I thought about how ridiculous it is that people went to sleep last night thinking about Doritos because of this tweet:

#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50

And I kept thinking about three things: life, laughter, and mercy. Starting with laughter, because it’s obvious what the commercial has to do with life — which is why NARAL wasn’t happy about it. Sonograms have already humanized the unborn child — a human being — as our window into the womb.

I’ll be the first to admit to being sensitive to pop culture’s making men look like doofuses. So NARAL almost had me there. Except it was a silly Doritos commercial that made me laugh when I watched it to see what the sudden chatter was all about. And that, of course, was the problem that led to the tweet. It worked as a bearer of a pro-life message in a way that probably has more of an impact than any political argument.

Its power is that it further exposed the hardening among some ardent advocates of legal abortion that is happening as common sense and technology get us closer to the point when people realize we shouldn’t have legal abortion for three trimesters in America. I’ve recently pointed out the illuminating numbers in a Marist poll commissioned by the Knights of Columbus, released last month, showing once again that most people who call themselves pro-choice don’t share the sentiments of that NARAL Super Bowl tweet.


Source: Kathryn Jean Lopez, http://www.nationalreview.com