Our host today is Kerby Anderson. In the first hour, he welcomes Jeff Jones. Jeff joins him in the studio to talk about navigating an ugly election cycle and Jeff share his new book, Rebranding Christianity: When the World’s Most Important Brand Loses Its Way. In the second hour, Kerby speaks with Author and Pastor Jay Kim. Experienced with the digital church, Pastor Kim’s newest book is Analog Christian. Kerby’s final guest is Rep. Michael McCaul. Congressman McCaul joins Kerby for one segment to discuss the Border & Israel.
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In John 13, Jesus gave us the brand―radical love. Christians are known for many things today but love is not one of them. In Rebranding Christianity, Pastor Jeff Jones and professional marketer Mike Hogan combine their experience to provide a fresh new perspective on the Christian faith, how it has strayed from its true intention, and how to reclaim it. Interwoven with case studies of the most trusted and hated brands, Jones and Hogan break down how brands lose the trust of their audience and once lost, how that trust can be regained.
It’s time for Christianity to return to its true intention. It’s time for a rebrand.