Kerby Anderson

Law professor Glenn Reynolds wonders why so many woke institutions continue to do things that hurt their bottom line. We have all heard the catchphrase “go woke, go broke.” Yet, he laments that “people at the top of major corporations and government agencies keep, well, getting woke and going broke.” Here’s his short list.

First, there is Harvard University, “roiled by antisemitism scandals in which woke politics kept administrators from protecting Jewish students.” The school has lost so much in donations that it shut down a library and is looking to borrow money to meet expenses. Reynolds reminds us that it does have a gigantic endowment but needs daily cash to meet expenses.

Second is Disney that is losing money, especially because of failures at the box office. The Lucasfilm chief Kathleen Kennedy has been known for the “South Park” joke about her films: “put a chick in it and make her gay.”

Sports Illustrated managed to alienate readers with its venerable swimsuit issue “by featuring trans, obese, and old models on the cover.” Meanwhile, Planet Fitness decided to embrace men who identify as women. The stock plummeted while terminating memberships of women who complained.

This list would not be complete unless we mentioned beer and the military. The Budweiser debacle over Dylan Mulvaney as a Bud Light spokesperson will probably be studied for years in marketing classes. And the US military’s focus on woke politics and “white nationalism” have led to dramatic enlistment declines.

The leaders of these organizations might like the fact that some applaud their ESG scores and DEI scores. But the American people have been voting with their feet and pocketbooks and are punishing these woke institutions.