Andrea Syverson is the founder and president of IER Partners, which has guided and strengthened brands of all sizes with savvy best practices for creating customers for life. Combining her passion of adventurous listening and working across diverse industries, her “outsider-insider” creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Ben & Jerry’s, Celestial Seasonings, Hallmark, Hershey’s, Compassion International and World Vision. She holds an MBA and has dedicated more than 20 years to providing clients both domestic and international with innovative approaches to branding, product development and creative messaging. She is the author of two books in which she shares her hands-on approach for both brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants. Andrea grew up a happily devout Catholic. After decades of plaid uniforms and even earning an MBA from a Catholic university, her life took an unexpected turn when she fell in love with a Protestant. She and her husband, Dean, have been partners in marriage, business, and faith for more than 20 years.