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Why Negative Campaigning Works

University of California EDU

October 14 - 2026

Death panels. Harry and Louise. Lyin’ Ted. Crooked Hillary. Tricky Dick. Washington insider. The Dean Scream.

There’s no shortage of insults, mudslinging and distortions in politics. And no matter how often candidates swear they’ll run a positive, issues-oriented campaign, negativity seeps in.