Connect with Point of View   to get exclusive commentary and updates

Colin Kaepernick and Nike Backlash

Kaepernick billboard
By: Streiff – redstate.com – September 6, 2018

A large billboard showing Colin Kaepernick stands on top of the building housing the Nike store at Union Square Wednesday, Sept. 5, 2018, in San Francisco. An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. (AP Photo/Eric Risberg)

It was supposed to be a move of marketing genius. Choose a failed player who tried to create controversy around his actions to bully some team, somewhere, into signing him, portray the controversy as something totally woke and the opponents as racist, and use his endorsement as a way to increase sales in a highly competitive industry. Top it off with letting it be known that the people who don’t like the new icon can just f*** right off because you are interested in the market after they are dead or irrelevant. This, apparently, was the strategy behind Nike deciding to sign Colin Kaepernick as the face of their company.

Nike didn’t just embrace Colin Kaepernick because of his views … its market research was clear — the race, age and political views of most Nike customers are in sync with the new ad campaign.

Sources with direct knowledge of Nike’s demographics have given TMZ an inside look into the company, and it paints a clear picture of consumers who generally support Kaepernick’s protest.

Short story … Nike made a big statement by its new Kaepernick ad campaign, but the people most likely to protest are outside the company’s sweet spot.

That said, there was a bonus for Nike … numbers aside, we’re told they wanted a campaign promoting social change that current and future athletes would embrace.

So, Nike’s response to the protesters who want to boycott — Just do it!

And they did. Since the campaign was announced, Nike has lost $3.75 billion in market capitalization.

Praying Medic
@prayingmedic
These people are stupid.
Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads https://www.yahoo.com/entertainment/nike-loses-3-75-billion-150241411.html?soc_src=social-sh&soc_trk=tw 

They attracted the attention of police unions.

Terrence K. Williams
@w_terrence
Taking a Knee with Police Pig Socks is considered sacrificing everything? Our soldiers are the real heroes not Kaepernick.

To see the remainder of this article, click read more.

Read More

Source: Nike Is Discovering That Colin Kaepernick Is Not as Popular With America as He Is With the Woke Crowd

Viewpoints Sign-Up
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Connect with Point of View
Subscribe to receive periodic updates, opportunities, and alerts.
ErrorHere