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Wednesday, October 14, 2026

Welcome to Wednesday! We have an exciting show for you today. Our host Kerby Anderson spends the first hour with Mattias Gugel. Mattias is the Director of State External Affairs for the National Taxpayers Union. They'll discuss how Taxpayers in 24 States are weighing Tax and Spending measures. In the second hour Kerby talks with marketing strategist Sheila Rondeau. She joins him in our studios to share her wisdom about why negative political ads work, and what voters should know before going to the polls. Sheila will also share her latest book, The Art of Experiential Marketing.

It's going to be a great show. Don't miss it.

Welcome to Wednesday! We have an exciting show for you today. Our host Kerby Anderson spends the first hour with Mattias Gugel. Mattias is the Director of State External Affairs for the National Taxpayers Union. They'll discuss how Taxpayers in 24 States are weighing Tax and Spending measures. In the second hour Kerby talks with marketing strategist Sheila Rondeau. She joins him in our studios to share her wisdom about why negative political ads work, and what voters should know before going to the polls. Sheila will also share her latest book, The Art of Experiential Marketing.

It's going to be a great show. Don't miss it.

HOST

Kerby Anderson

Kerby Anderson

Host — Point of View

Kerby Anderson is host of Point of View Radio Talk Show and also serves as the President of Probe Ministries. He holds masters degrees from Yale University (science) and Georgetown University (governm...

GUESTS

Mattias Gugel

Mattias Gugel

Director of State External Affairs for the National Taxpayers Union

Mattias Gugel is the Director of State External Affairs for the National Taxpayers Union. In this role, he researches, communicates, and advances sound tax and regulatory policy at the state level nat...

Mattias Gugel is the Director of State External Affairs for the National Taxpayers Union. In this role, he researches, communicates, and advances sound tax and regulatory policy at the state level nationwide.Before joining NTU, Gugel was a policy and communications director in the Wisconsin State Senate for eight years. While working in the Legislature, Mattias crafted and ran policy on various topics, including health care, education, public safety, technology, and taxes. He was also a digital and communications director on congressional, senatorial, and gubernatorial campaigns.Gugel earned a bachelor’s degree from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University and has been published in the Boston Globe and The Federalist.Working out of Madison, Wisconsin, Gugel travels across the country to fight for taxpayers

Sheila Rondeau

Sheila Rondeau

Founder and CEO of MogXP | Fractional CMO | Marketing Strategist

Sheila Rondeau is a marketing strategist and the Founder and CEO of MOGXP. She's worked with countless Fortune 500 brands across multiple industries. She's a fractional CMO and marketing strategist. A...

Sheila Rondeau is a marketing strategist and the Founder and CEO of MOGXP. She's worked with countless Fortune 500 brands across multiple industries. She's a fractional CMO and marketing strategist. And Sheila is a three time best selling author.

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